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    Articles Tagged with "Customer Loyalty"

    Carnival Cruise Line’s Loyalty Program Changes May Be A Costly Mistake

    forbes.com • Business • World

    Carnival Cruise Line's drastic overhaul of its loyalty program, shifting from lifetime status to a spend-based system, risks alienating its most loyal customers and jeopardizing its long-term brand loyalty.

    Loyalty Programs Cruise Lines Carnival Cruise Line Customer Loyalty Marketing